THE CENTER FOR FOOD INTEGRITY
Almost scarier than things that go boo during Halloween is the article I just finished reading about the deconstruction of chicken nuggets. "Mechanically separated chicken" and "Associated supportive tissue" are phrases that can easily give rise to a bit of consumer fear. Thankfully, however, there are a few non-profit groups that are helping to navigate some of the rising concerns in the marketplace.
The Center for Food Integrity was designed to build trust and confidence between consumers and food companies. Recently, I was asked to participate in the CFI 2013 Food Integrity Summit where presenters gave solutions for transparency in the food system and tackling global hunger. During the conference, CFI unveiled its 2013 Consumer Trust in the Food System Research. The research highlights 7 key attributes needed to develop and maintain consumer trust. For instance, listed under the Motivation tab is: When making decisions, the company takes public interest into consideration rather than only considering profit. And, under Credibility: The company is willing to take responsibility when it makes a mistake.
During the month of November, CFI will be presenting 3 webinars:
November 1 - Breaking Through Consumer Skepticism (1-2 pm CDT).
November 8 - Millennials and Food Information - What They Want and Where They Get It (1-2 pm CDT).
November 15 - Consumers on the Animal Ag - The Trends and Tipping Points (1-2 pm CDT).
The webinars are free of charge, but require registration. You can do that through the links found here.